Punctuation

The challenge

At the heart of the project was a dual challenge: First, the ambitious task of migrating a vast number of pages from David C. Baker’s website. These weren’t just any pages, but years of invaluable content, insights, and a legacy that had its own dedicated follower base. Second, ensuring that the SEO impact of such a massive migration was minimal, preserving the digital footprint David C. Baker had carved out over the years.

The solution

Understanding the significance of the brand transformation, we prioritized a comprehensive discovery phase. This allowed us to map out the intricate web of content, ensuring no page was left behind and that the user experience remained consistent and intuitive.

Migrating content is one thing, but retaining its SEO value is another. We meticulously structured the new site to maintain the SEO integrity of the original pages. Through strategic redirects, meta-data preservation, and careful URL mapping, we ensured that Punctuation would not only retain but also build upon the SEO foundation established by David C. Baker’s site.

The results

The result was a seamless transition to Punctuation.com, a site that gleams with modernity while paying homage to its roots. Visitors are now greeted with a fresh, contemporary design that encapsulates the brand’s evolution, all while enjoying the depth of content they’ve come to expect.

Through diligent planning, technological expertise, and a deep respect for David C. Baker’s legacy, we’re proud to have delivered a rebranding that’s not just skin deep. Punctuation stands as a testament to the blend of past insights and future aspirations, all punctuated perfectly for the digital age.